# Ypulse

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/ypulse
- **Dataset:** https://optimly.ai/brand/ypulse.json
- **Markdown:** https://optimly.ai/brand/ypulse/llms.txt
- **Official website:** https://ypulse.com
- **Slug:** ypulse
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Exclusive focus on decoding youth culture (Teens, Tweens, Gen Z, and Millennials aged 8-39) with a wide range of data points (50+ million annually), offering inclusive insights, comprehensive brand tracking metrics, customized data delivery, and an AI assistant to connect research dots instantly.
Source: Brand's website (https://ypulse.com) · 2026-10-04

- **Description:** Ypulse is a market research and insights platform that decodes youth culture, providing actionable intelligence on Teens, Tweens, Gen Z, and Millennials (aged 8-39) to help brands stay relevant, authentic, and ahead of trends. They offer daily articles, deep-dive reports, brand tracking, interactive dashboards, and an AI assistant.
Source: Brand's website (https://ypulse.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Daily articles and newsfeeds on youth trends
  - weekly deep-dive reports on Gen Z and Millennial behaviors
  - brand tracking and measurement against 1
  - 000+ brands (authenticity
  - coolness
  - relevance)
  - interactive data dashboards
  - detailed spreadsheets of data
  - AI assistant for youth marketing questions
  - and specialized reports (e.g.
  - Snacking
  - Media Consumption
  - Innovative Brands
  - Fintech
  - Tweens Hobbies).
Source: Brand's website (https://ypulse.com) · 2026-10-04

- **Pricing:** Subscription-based, with options for single reports, starter access, and enterprise subscriptions.
Source: Brand's website (https://ypulse.com) · 2026-10-04

## Audience

- **Target industry:** Brands, marketing professionals, agencies, and businesses aiming to understand and engage with young consumers (8-39 year olds, including Gen Z and Millennials).
Source: Brand's website (https://ypulse.com) · 2026-10-04

Page last updated 2026-10-17.