# yougov

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/yougov
- **Dataset:** https://optimly.ai/brand/yougov.json
- **Markdown:** https://optimly.ai/brand/yougov/llms.txt
- **Official website:** https://yougov.com
- **Slug:** yougov
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Leverages a large, proprietary global online panel to deliver high-quality, continuous data on public opinion and consumer behavior. Offers flexible research solutions from DIY to full-service, enabling privacy-compliant audience activation based on real consumer data.
Source: Brand's website (https://yougov.com) · 2026-10-04

- **Description:** YouGov is an international research and data analytics group providing market research data, public opinion polling, and consumer insights. They offer solutions ranging from self-serve research platforms to custom research projects, helping businesses, media, and governments understand public sentiment, brand perception, and consumer behavior across various markets.
Source: Brand's website (https://yougov.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Self-serve research platform
  - custom market research
  - brand tracking
  - public opinion polls
  - consumer insights reports
  - data for audience activation.
Source: Brand's website (https://yougov.com) · 2026-10-04

- **Pricing:** Subscription-based for platform access; Project-based for custom research and services.
Source: Brand's website (https://yougov.com) · 2026-10-04

## Audience

- **Target industry:** Businesses, advertisers, media organizations, governments, and academic institutions seeking data-driven insights on public opinion, consumer trends, and brand performance.
Source: Brand's website (https://yougov.com) · 2026-10-04

Page last updated 2026-10-17.