{"name":"yougov","domain":"yougov.com","url":"https://optimly.ai/brand/yougov","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Leverages a large, proprietary global online panel to deliver high-quality, continuous data on public opinion and consumer behavior. Offers flexible research solutions from DIY to full-service, enabling privacy-compliant audience activation based on real consumer data.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yougov.com","updated_at":"2026-10-04T00:03:51.261000+00:00"},{"key":"description","label":"Description","shape":"text","content":"YouGov is an international research and data analytics group providing market research data, public opinion polling, and consumer insights. They offer solutions ranging from self-serve research platforms to custom research projects, helping businesses, media, and governments understand public sentiment, brand perception, and consumer behavior across various markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yougov.com","updated_at":"2026-10-04T00:03:51.261000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Self-serve research platform\ncustom market research\nbrand tracking\npublic opinion polls\nconsumer insights reports\ndata for audience activation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yougov.com","updated_at":"2026-10-04T00:03:51.261000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based for platform access; Project-based for custom research and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yougov.com","updated_at":"2026-10-04T00:03:51.261000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Businesses, advertisers, media organizations, governments, and academic institutions seeking data-driven insights on public opinion, consumer trends, and brand performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://yougov.com","updated_at":"2026-10-04T00:03:51.261000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:51.261000+00:00","last_changed_at":"2026-10-17T23:38:30.831944+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=726b0a3d-2667-489a-bb93-4f617edc1a01"}