# YouGov Sport > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/yougov-sport - **Dataset:** https://optimly.ai/brand/yougov-sport.json - **Markdown:** https://optimly.ai/brand/yougov-sport/llms.txt - **Official website:** https://yougov.com - **Slug:** yougov-sport - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** Live data and deep consumer insights specifically tailored for the global sports industry. Source: Brand's website (https://yougov.com) · 2026-10-04 - **Description:** YouGov Sport provides a platform, SportsBoard, offering live data and insights into the sports industry, enabling users to discover amazing insights for decision-making. Source: Brand's website (https://yougov.com) · 2026-10-04 ## Offerings - **Core capabilities:** - YouGov SportsBoard platform - offering live data and insights on the sports industry. Source: Brand's website (https://yougov.com) · 2026-10-04 - **Pricing:** Subscription-based, implied by the login and client-specific access. Source: Brand's website (https://yougov.com) · 2026-10-04 ## Audience - **Target industry:** Sports organizations, brands, media companies, and marketing agencies seeking consumer insights and market intelligence within the sports sector. Source: Brand's website (https://yougov.com) · 2026-10-04 Page last updated 2026-10-17.