{"name":"Xoxoday (Plum)","domain":"xoxoday.com","url":"https://optimly.ai/brand/xoxoday-plum","is_claimed":false,"categories":["hr-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A comprehensive and global digital marketplace offering a wide array of rewards, experiences, and incentives, catering to both consumer and corporate needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xoxoday.com","updated_at":"2026-10-04T00:07:41.282000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Xoxoday Plum is a digital platform offering a vast marketplace for employee rewards, corporate gifting, and incentives, including merchandise, gift cards, travel, experiences, and more. It provides diverse options for recognition and engagement programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xoxoday.com","updated_at":"2026-10-04T00:07:41.282000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Merchandise\nDigital Gift Cards\nFlights\nHotels\nMobile Recharge\nExperiences\nAirport Lounges\nPoints Transfer\nCharity Donations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xoxoday.com","updated_at":"2026-10-04T00:07:41.282000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Transactional/Direct purchase for marketplace items; likely Subscription/Enterprise for corporate rewards programs (implied by 'Bulk Orders')","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xoxoday.com","updated_at":"2026-10-04T00:07:41.282000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Individual consumers and businesses (for employee rewards, corporate gifting, and incentives) across a global presence","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xoxoday.com","updated_at":"2026-10-04T00:07:41.282000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:41.282000+00:00","last_changed_at":"2026-10-17T23:37:15.065869+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=601c3231-90f5-40f5-8269-aa27556beb29"}