{"name":"videoamp-605","domain":"videoamp.com","url":"https://optimly.ai/brand/videoamp-605","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Offers a fresh, transparent approach to cross-platform measurement, leveraging advanced data integration (set top box and ACR data) to provide attention rates and business outcomes at scale, addressing the limitations of legacy measurement systems.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://videoamp.com","updated_at":"2026-10-04T00:05:50.572000+00:00"},{"key":"description","label":"Description","shape":"text","content":"VideoAmp provides a real-time TV ad measurement and attribution platform, offering solutions for cross-platform reach, frequency, and de-duplication. It aims to modernize the advertising ecosystem by providing transparent and outcome-based measurement alternatives to traditional methods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://videoamp.com","updated_at":"2026-10-04T00:05:50.572000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Real-time TV ad measurement and attribution platform; solutions for cross-platform reach\nfrequency\nand de-duping; attention rates to business outcomes; planning and forecasting; co-mingling set top box data with ACR data.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://videoamp.com","updated_at":"2026-10-04T00:05:50.572000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Media companies (e.g., WarnerMedia, ViacomCBS), advertisers, and ad agencies seeking alternative and advanced advertising measurement solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://videoamp.com","updated_at":"2026-10-04T00:05:50.572000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Comscore"},{"url":null,"name":"iSpot.tv"},{"url":null,"name":"Nielsen"},{"url":null,"name":"TVSquared"},{"url":null,"name":"605"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://videoamp.com","updated_at":"2026-10-04T00:05:50.572000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:50.572000+00:00","last_changed_at":"2026-10-17T23:46:20.156988+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e177c207-53d5-4579-af68-cf805e19710e"}