# Usherpa > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/usherpa - **Dataset:** https://optimly.ai/brand/usherpa.json - **Markdown:** https://optimly.ai/brand/usherpa/llms.txt - **Official website:** https://usherpa.com - **Slug:** usherpa - **Categories:** sales-crm ## Overview - **Tagline:** Intuitive and easy-to-use CRM; Authentic Intelligence for opportunity identification; Done-For-You Automated Marketing crafted by industry pros; Strong customer service with long-term client relationships; Specialized for mortgage and real estate industries. Source: Brand's website (https://usherpa.com) · 2026-10-04 - **Description:** Usherpa is a SmartCRM and Relationship Engagement Platform designed for mortgage and real estate professionals. It leverages Authentic Intelligence to analyze databases, automate targeted marketing campaigns, and provide users with actionable insights to build their personal brand, strengthen relationships, and generate more referrals and closed deals. Source: Brand's website (https://usherpa.com) · 2026-10-04 ## Offerings - **Core capabilities:** SmartCRM technology; Relationship Engagement Platform; Automated Marketing Campaigns; Authentic Intelligence for database analysis; Mobile app Source: Brand's website (https://usherpa.com) · 2026-10-04 - **Pricing:** Not disclosed on website Source: Brand's website (https://usherpa.com) · 2026-10-04 ## Audience - **Target industry:** Mortgage professionals; Real estate professionals; Loan Officers Source: Brand's website (https://usherpa.com) · 2026-10-04 Page last updated 2026-10-17.