# Upwork

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/upwork
- **Dataset:** https://optimly.ai/brand/upwork.json
- **Markdown:** https://optimly.ai/brand/upwork/llms.txt
- **Official website:** https://upwork.com
- **Slug:** upwork
- **Categories:** hr-technology

## Overview

- **Tagline:** The largest end-to-end global marketplace for highly skilled professional talent with built-in financial and contract protection.
Source: Brand's website (https://upwork.com) · 2026-10-04

- **Description:** Upwork is a leading global freelance marketplace that facilitates work between businesses and independent professionals. The platform provides tools for talent sourcing, contract management, time tracking, and payment processing, serving clients ranging from small startups to Fortune 500 companies.
Source: Brand's website (https://upwork.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Freelance marketplace
  - Enterprise Suite
  - Payroll services
  - Managed services.
Source: Brand's website (https://upwork.com) · 2026-10-04

- **Pricing:** Subscription and Transaction-based (Client and Freelancer fees)
Source: Brand's website (https://upwork.com) · 2026-10-04

## Audience

- **Target industry:** Small businesses, mid-market companies, and Fortune 500 enterprises.
Source: Brand's website (https://upwork.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Fiverr
  - Toptal
  - Freelancer.com
  - LinkedIn Services
Source: Brand's website (https://upwork.com) · 2026-10-04

Page last updated 2026-10-17.