# upwave

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/upwave
- **Dataset:** https://optimly.ai/brand/upwave.json
- **Markdown:** https://optimly.ai/brand/upwave/llms.txt
- **Official website:** https://upwave.com
- **Slug:** upwave
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Unified, dynamic, real-time platform for cross-channel brand measurement; privacy-safe data; granular cut-level controls for tactical insights; proprietary methodology; AI-powered insights and reports (Bayes agent); actionable optimization recommendations; and verification of on-target audience reach using attitudinal data and machine learning.
Source: Brand's website (https://upwave.com) · 2026-10-04

- **Description:** Upwave is a Brand Outcomes Measurement Platform that brings science to top-of-funnel by measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities. It offers cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio, and more, maximizing the effectiveness of brand spend.
Source: Brand's website (https://upwave.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Brand Outcomes Measurement Platform with modules for Brand Lift
  - Brand Reach
  - and Brand Optimization. Features include dynamic real-time dashboards
  - cross-channel coverage
  - granular cut-level controls
  - AI-powered insights (Bayes)
  - actionable optimization recommendations
  - and on-target profiles and reach verification.
Source: Brand's website (https://upwave.com) · 2026-10-04

- **Pricing:** Not explicitly mentioned, but implies a platform subscription model.
Source: Brand's website (https://upwave.com) · 2026-10-04

## Audience

- **Target industry:** Marketers, brands, agencies, and media partners seeking to measure, improve, and maximize the effectiveness and ROI of their brand campaigns across various media channels.
Source: Brand's website (https://upwave.com) · 2026-10-04

Page last updated 2026-10-17.