{"name":"upwave","domain":"upwave.com","url":"https://optimly.ai/brand/upwave","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Unified, dynamic, real-time platform for cross-channel brand measurement; privacy-safe data; granular cut-level controls for tactical insights; proprietary methodology; AI-powered insights and reports (Bayes agent); actionable optimization recommendations; and verification of on-target audience reach using attitudinal data and machine learning.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwave.com","updated_at":"2026-10-04T00:03:35.700000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Upwave is a Brand Outcomes Measurement Platform that brings science to top-of-funnel by measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities. It offers cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio, and more, maximizing the effectiveness of brand spend.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwave.com","updated_at":"2026-10-04T00:03:35.700000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Brand Outcomes Measurement Platform with modules for Brand Lift\nBrand Reach\nand Brand Optimization. Features include dynamic real-time dashboards\ncross-channel coverage\ngranular cut-level controls\nAI-powered insights (Bayes)\nactionable optimization recommendations\nand on-target profiles and reach verification.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwave.com","updated_at":"2026-10-04T00:03:35.700000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly mentioned, but implies a platform subscription model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwave.com","updated_at":"2026-10-04T00:03:35.700000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketers, brands, agencies, and media partners seeking to measure, improve, and maximize the effectiveness and ROI of their brand campaigns across various media channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwave.com","updated_at":"2026-10-04T00:03:35.700000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:35.700000+00:00","last_changed_at":"2026-10-17T23:46:21.289668+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e1afe228-1e63-4ba9-83bc-ea65376ca0ea"}