# Upstack Data

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/upstack-data
- **Dataset:** https://optimly.ai/brand/upstack-data.json
- **Markdown:** https://optimly.ai/brand/upstack-data/llms.txt
- **Official website:** https://upstackdata.com
- **Slug:** upstack-data
- **Categories:** marketing-technology

## Overview

- **Tagline:** Full-funnel customer identity resolution across a 750M+ US device graph that does not decay like pixel data or cookies, providing a unified view of the customer for ad platforms and reporting. A single platform that offers server-side tracking, attribution, and audience enrichment from the same identity graph.
Source: Brand's website (https://upstackdata.com) · 2026-10-04

- **Description:** Upstack Data provides ad tracking and attribution for online commerce, offering server-side tracking, cross-device matching, multi-touch attribution, and profit-level reporting from a single platform. It helps brands scaling paid media by unifying customer identity across ad platforms and reporting.
Source: Brand's website (https://upstackdata.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Signal (Server-side tracking and identity resolution)
  - Attribution (Marketing analytics and reporting)
  - Audience (Demographics
  - enrichment
  - and customer profile data for ad platforms).
Source: Brand's website (https://upstackdata.com) · 2026-10-04

- **Pricing:** Subscription-based with a free trial available.
Source: Brand's website (https://upstackdata.com) · 2026-10-04

## Audience

- **Target industry:** Online commerce brands scaling paid media, and marketing agencies.
Source: Brand's website (https://upstackdata.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Elevar
  - Black Crow
  - Little data
  - Triple whale
  - Bily
Source: Brand's website (https://upstackdata.com) · 2026-10-04

Page last updated 2026-10-17.