{"name":"Upstack Data","domain":"upstackdata.com","url":"https://optimly.ai/brand/upstack-data","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Full-funnel customer identity resolution across a 750M+ US device graph that does not decay like pixel data or cookies, providing a unified view of the customer for ad platforms and reporting. A single platform that offers server-side tracking, attribution, and audience enrichment from the same identity graph.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upstackdata.com","updated_at":"2026-10-04T00:07:17.647000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Upstack Data provides ad tracking and attribution for online commerce, offering server-side tracking, cross-device matching, multi-touch attribution, and profit-level reporting from a single platform. It helps brands scaling paid media by unifying customer identity across ad platforms and reporting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upstackdata.com","updated_at":"2026-10-04T00:07:17.647000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Signal (Server-side tracking and identity resolution)\nAttribution (Marketing analytics and reporting)\nAudience (Demographics\nenrichment\nand customer profile data for ad platforms).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upstackdata.com","updated_at":"2026-10-04T00:07:17.647000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based with a free trial available.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upstackdata.com","updated_at":"2026-10-04T00:07:17.647000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Online commerce brands scaling paid media, and marketing agencies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upstackdata.com","updated_at":"2026-10-04T00:07:17.647000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Elevar"},{"url":null,"name":"Black Crow"},{"url":null,"name":"Little data"},{"url":null,"name":"Triple whale"},{"url":null,"name":"Bily"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://upstackdata.com","updated_at":"2026-10-04T00:07:17.647000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:17.647000+00:00","last_changed_at":"2026-10-17T23:47:16.877439+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=efcc020e-9942-48c1-a4ae-57759ef3af26"}