# truv > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/truv - **Dataset:** https://optimly.ai/brand/truv.json - **Markdown:** https://optimly.ai/brand/truv/llms.txt - **Official website:** https://truv.com - **Slug:** truv - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** A comprehensive data layer providing real-time, direct-to-source data, industry-leading conversion rates, proprietary technology for all verifications, rapid implementation, substantial cost savings over legacy systems, and dedicated white-glove support. Source: Brand's website (https://truv.com) · 2026-10-04 - **Description:** Truv provides an open finance platform that offers real-time, direct-to-source data for income, employment, and asset verification, enabling faster decision-making and significant cost savings across various industries. It serves use cases such as mortgage lending, consumer lending, public sector verification, tenant screening, retail banking, and background screening. Source: Brand's website (https://truv.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Open finance platform for real-time income - employment - and asset verification; Truv Bridge for conversion rate improvement; unified data sources for diverse income types; enterprise-ready tools for quick implementation. Source: Brand's website (https://truv.com) · 2026-10-04 - **Pricing:** Value-based, offering significant cost savings (up to 80%) compared to legacy vendors and multi-vendor workflows. Source: Brand's website (https://truv.com) · 2026-10-04 ## Audience - **Target industry:** Mortgage Lending, Public Sector, Consumer Lending, Retail Banking, Auto Lending, Tenant Screening, Background Screening. Source: Brand's website (https://truv.com) · 2026-10-04 ## Landscape - **Competitors:** - The Work Number (TWN) Source: Brand's website (https://truv.com) · 2026-10-04 Page last updated 2026-10-17.