{"name":"truv","domain":"truv.com","url":"https://optimly.ai/brand/truv","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A comprehensive data layer providing real-time, direct-to-source data, industry-leading conversion rates, proprietary technology for all verifications, rapid implementation, substantial cost savings over legacy systems, and dedicated white-glove support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truv.com","updated_at":"2026-10-04T00:07:02.140000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Truv provides an open finance platform that offers real-time, direct-to-source data for income, employment, and asset verification, enabling faster decision-making and significant cost savings across various industries. It serves use cases such as mortgage lending, consumer lending, public sector verification, tenant screening, retail banking, and background screening.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truv.com","updated_at":"2026-10-04T00:07:02.140000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Open finance platform for real-time income\nemployment\nand asset verification; Truv Bridge for conversion rate improvement; unified data sources for diverse income types; enterprise-ready tools for quick implementation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truv.com","updated_at":"2026-10-04T00:07:02.140000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-based, offering significant cost savings (up to 80%) compared to legacy vendors and multi-vendor workflows.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truv.com","updated_at":"2026-10-04T00:07:02.140000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mortgage Lending, Public Sector, Consumer Lending, Retail Banking, Auto Lending, Tenant Screening, Background Screening.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://truv.com","updated_at":"2026-10-04T00:07:02.140000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"The Work Number (TWN)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://truv.com","updated_at":"2026-10-04T00:07:02.140000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:02.140000+00:00","last_changed_at":"2026-10-17T23:38:14.348367+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6e8158e4-e329-4e5d-b142-3e089f0f839e"}