{"name":"Trust And Will","domain":"trustandwill.com","url":"https://optimly.ai/brand/trust-and-will","is_claimed":false,"categories":["legal-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Guided online platform with unlimited updates, expert legal input/attorney support option, bank-level security, and an intelligent EstateOS platform for ongoing plan management and personalized insights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trustandwill.com","updated_at":"2026-10-04T00:07:55.229000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Trust & Will is an online platform that allows individuals to create legally valid wills and trusts, providing tools for estate planning, asset protection, and guardianship designation. It is designed to be user-friendly, affordable, and to evolve with life changes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trustandwill.com","updated_at":"2026-10-04T00:07:55.229000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online Will Plans\nTrust Plans (including Revocable Living Trusts)\nand the EstateOS platform for ongoing plan management and updates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trustandwill.com","updated_at":"2026-10-04T00:07:55.229000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Implied to be an affordable, possibly subscription-based model for ongoing plan maintenance, given mentions of 'affordable today, valuable tomorrow' and 'unlimited updates'.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trustandwill.com","updated_at":"2026-10-04T00:07:55.229000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Individuals, families, homeowners, and those with significant assets looking for an affordable and convenient way to create or update their estate plan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trustandwill.com","updated_at":"2026-10-04T00:07:55.229000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:55.229000+00:00","last_changed_at":"2026-10-17T23:32:14.720797+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1ad9b557-6c6b-4e14-a768-1a27abf921c8"}