# Tobii

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/tobii
- **Dataset:** https://optimly.ai/brand/tobii.json
- **Markdown:** https://optimly.ai/brand/tobii/llms.txt
- **Official website:** https://tobii.com
- **Slug:** tobii
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Global leadership in eye tracking and attention computing; ability to measure and understand human attention for real-world impact; robust technology used by leading companies and academic institutes; offers unbiased, accurate insights into subconscious behavior.
Source: Brand's website (https://tobii.com) · 2026-10-04

- **Description:** Tobii is the global leader in eye tracking and pioneer of attention computing. Their technology translates head and eye movements into insights that reveal real human behavior, used across various fields like research, automotive, and gaming.
Source: Brand's website (https://tobii.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Eye tracking hardware (webcam
  - screen-based
  - wearable glasses like Tobii Pro Glasses 3
  - Tobii Eye Tracker 5)
  - eye tracking software
  - Tobii Autosense for automotive
  - and Tobii Insight consulting services.
Source: Brand's website (https://tobii.com) · 2026-10-04

- **Pricing:** Sale of hardware and software licenses, service fees for consulting and research studies.
Source: Brand's website (https://tobii.com) · 2026-10-04

## Audience

- **Target industry:** Academic institutions, researchers, global companies (e.g., PING, Heathrow, Kubota, NASA, Unilever, Meta), medical device manufacturers, PC/XR headset manufacturers, automotive industry, gamers, e-sports players, streamers.
Source: Brand's website (https://tobii.com) · 2026-10-04

Page last updated 2026-10-17.