{"name":"The Fulcrum; Work","domain":"thefulcrum.life","url":"https://optimly.ai/brand/the-fulcrum-work","is_claimed":false,"categories":["data-analytics-business-intelligence","hr-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Combines 7 major psychometric assessments (MBTI, DISC, EQ, Big Five, Values, Grit, Blind Spots) into a single 'Blueprint' and provides a highly personalized AI coach (Archie) that understands individual cognitive and communication styles, offering specific, actionable advice rather than generic guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thefulcrum.life","updated_at":"2026-10-04T00:07:11.365000+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Fulcrum provides an AI-powered operating system for founders, investors, and teams, offering comprehensive self-assessments, a personalized 'Blueprint,' and an AI coach named Archie to optimize performance, prevent burnout, improve communication, and resolve co-founder conflicts by understanding individual cognitive styles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thefulcrum.life","updated_at":"2026-10-04T00:07:11.365000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"AI-powered executive coaching (Archie)\npersonalized psychological assessments (Blueprint)\ncalendar optimization\noperating dashboard\nrelationship operating system\nand executive assessment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thefulcrum.life","updated_at":"2026-10-04T00:07:11.365000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Freemium model with Free, Pro ($19/month), and Team ($49/month) tiers, and custom Executive & Enterprise plans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thefulcrum.life","updated_at":"2026-10-04T00:07:11.365000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Founders, investors, and teams, particularly those experiencing burnout, co-founder conflict, or seeking performance optimization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thefulcrum.life","updated_at":"2026-10-04T00:07:11.365000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:11.365000+00:00","last_changed_at":"2026-10-17T23:35:31.875411+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=48996308-1667-4144-92f9-cc39280d8618"}