# SwagUp > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/swagup - **Dataset:** https://optimly.ai/brand/swagup.json - **Markdown:** https://optimly.ai/brand/swagup/llms.txt - **Official website:** https://swagup.com - **Slug:** swagup - **Categories:** hr-technology, printing-services ## Overview - **Tagline:** A powerful, all-in-one platform that simplifies the entire process of sourcing, designing, packing, storing, and globally fulfilling custom branded merchandise and swag kits, supported by dedicated experts and automation features. Source: Brand's website (https://swagup.com) · 2026-10-04 - **Description:** SwagUp provides an end-to-end platform for businesses to design, pack, and ship custom branded merchandise and swag kits globally for employees, customers, and events. Source: Brand's website (https://swagup.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Custom branded merchandise - swag kits (e.g. - new hire packs - holiday packs) - global fulfillment services - and a platform for swag management (redeem pages - custom shops - integrations). Source: Brand's website (https://swagup.com) · 2026-10-04 - **Pricing:** Hybrid model combining a subscription-based membership program for perks and savings with project-based ordering, bulk discounts, and transactional pricing for items and fulfillment services. Source: Brand's website (https://swagup.com) · 2026-10-04 ## Audience - **Target industry:** Businesses of all sizes seeking to provide branded merchandise for employees, customers, and events (e.g., onboarding, recognition, conferences, marketing campaigns). Source: Brand's website (https://swagup.com) · 2026-10-04 Page last updated 2026-10-17.