# Subtext > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/subtext - **Dataset:** https://optimly.ai/brand/subtext.json - **Markdown:** https://optimly.ai/brand/subtext/llms.txt - **Official website:** https://joinsubtext.com - **Slug:** subtext - **Categories:** marketing-technology ## Overview - **Tagline:** Subtext enables immediate, reliable, and personalized two-way communication at scale with 98% open rates, helping businesses own their audience relationships without algorithms. It offers a white-labeled API, allows for direct audience monetization, provides controlled audience insights, and includes a dedicated SMS strategist for ongoing support. Source: Brand's website (https://joinsubtext.com) · 2026-10-04 - **Description:** Subtext is an SMS platform designed to help businesses, media organizations, and creators build real relationships and generate revenue through personalized, two-way texting. It offers features for audience growth, segmentation, analytics, and integrations, providing a direct communication channel without reliance on third-party algorithms. Source: Brand's website (https://joinsubtext.com) · 2026-10-04 ## Offerings - **Core capabilities:** - An SMS platform featuring two-way texting capabilities (auto-replies - drip sequences - SMS surveys - templated replies - custom welcomes) - audience growth tools (custom landing pages - QR codes - keyword sign-ups - embeddable forms - CSV imports) - segmented messaging - a robust SMS API and webhooks for integrations - and SMS analytics. Dedicated SMS strategists are also provided to accounts. Source: Brand's website (https://joinsubtext.com) · 2026-10-04 - **Pricing:** Subscription-based Source: Brand's website (https://joinsubtext.com) · 2026-10-04 ## Audience - **Target industry:** Newsrooms & Media, Music, Sports, Marketing & Commerce, Content Creators (influencers, podcasters, thought leaders), and Politics & Advocacy. Source: Brand's website (https://joinsubtext.com) · 2026-10-04 Page last updated 2026-10-17.