{"name":"Subtext","domain":"joinsubtext.com","url":"https://optimly.ai/brand/subtext","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Subtext enables immediate, reliable, and personalized two-way communication at scale with 98% open rates, helping businesses own their audience relationships without algorithms. It offers a white-labeled API, allows for direct audience monetization, provides controlled audience insights, and includes a dedicated SMS strategist for ongoing support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joinsubtext.com","updated_at":"2026-10-04T00:02:48.416000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Subtext is an SMS platform designed to help businesses, media organizations, and creators build real relationships and generate revenue through personalized, two-way texting. It offers features for audience growth, segmentation, analytics, and integrations, providing a direct communication channel without reliance on third-party algorithms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joinsubtext.com","updated_at":"2026-10-04T00:02:48.416000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"An SMS platform featuring two-way texting capabilities (auto-replies\ndrip sequences\nSMS surveys\ntemplated replies\ncustom welcomes)\naudience growth tools (custom landing pages\nQR codes\nkeyword sign-ups\nembeddable forms\nCSV imports)\nsegmented messaging\na robust SMS API and webhooks for integrations\nand SMS analytics. Dedicated SMS strategists are also provided to accounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joinsubtext.com","updated_at":"2026-10-04T00:02:48.416000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joinsubtext.com","updated_at":"2026-10-04T00:02:48.416000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Newsrooms & Media, Music, Sports, Marketing & Commerce, Content Creators (influencers, podcasters, thought leaders), and Politics & Advocacy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://joinsubtext.com","updated_at":"2026-10-04T00:02:48.416000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:48.416000+00:00","last_changed_at":"2026-10-17T23:45:21.405081+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d271e827-19e9-4328-bae7-6d55294c9ddb"}