# Substack

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/substack
- **Dataset:** https://optimly.ai/brand/substack.json
- **Markdown:** https://optimly.ai/brand/substack/llms.txt
- **Official website:** https://substack.com
- **Slug:** substack
- **Categories:** consumer-apps, e-commerce-platforms-software, marketing-technology, vertical-industry-software, web-hosting-domains

## Overview

- **Tagline:** Substack prioritizes creator ownership of the mailing list and intellectual property within a social ecosystem that facilitates discovery without gatekeepers.
Source: Brand's website (https://substack.com) · 2026-10-04

- **Description:** Substack is a publishing platform and social network that enables independent writers, podcasters, and creators to share their work and monetize it through direct subscriptions. The platform emphasizes creator ownership of intellectual property and audience data, providing tools for newsletters, community discussion, and mobile content consumption.
Source: Brand's website (https://substack.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Newsletter publishing
  - subscription management
  - Substack app
  - Notes (social feed)
  - Podcast hosting
Source: Brand's website (https://substack.com) · 2026-10-04

- **Pricing:** Free to use; 10% revenue share on paid subscriptions plus credit card processing fees.
Source: Brand's website (https://substack.com) · 2026-10-04

## Audience

- **Target industry:** Independent journalists, authors, podcasters, subject matter experts, and hobbyist writers.
Source: Brand's website (https://substack.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Beehiiv
  - Ghost
  - Patreon
  - ConvertKit (Kit)
Source: Brand's website (https://substack.com) · 2026-10-04

Page last updated 2026-10-17.