# sportbusiness > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/sportbusiness - **Dataset:** https://optimly.ai/brand/sportbusiness.json - **Markdown:** https://optimly.ai/brand/sportbusiness/llms.txt - **Official website:** https://sportbusiness.com - **Slug:** sportbusiness - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** Specialized focus on the business aspects of the global sports industry, offering expert analysis, proprietary data, and an AI-powered search capability for efficient insight discovery. Source: Brand's website (https://sportbusiness.com) · 2026-10-04 - **Description:** SportBusiness is a global intelligence service providing news, in-depth analysis, market data, and expert insights for professionals in the sports industry, covering critical areas such as media rights, sponsorship, finance, and events. Source: Brand's website (https://sportbusiness.com) · 2026-10-04 ## Offerings - **Core capabilities:** - News articles - in-depth analysis reports - market intelligence - data products - AI-powered search tool ('Ask Sparkle') - postgraduate rankings. Source: Brand's website (https://sportbusiness.com) · 2026-10-04 - **Pricing:** Subscription-based for premium intelligence and reports; freemium model for news and select content. Source: Brand's website (https://sportbusiness.com) · 2026-10-04 ## Audience - **Target industry:** Professionals and organizations across the global sports industry, including media companies, sports federations, clubs, sponsors, marketing agencies, and financial institutions. Source: Brand's website (https://sportbusiness.com) · 2026-10-04 Page last updated 2026-10-17.