# Simple Analytics > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/simple-analytics - **Dataset:** https://optimly.ai/brand/simple-analytics.json - **Markdown:** https://optimly.ai/brand/simple-analytics/llms.txt - **Official website:** https://simpleanalytics.com - **Slug:** simple-analytics - **Categories:** data-analytics-business-intelligence, marketing-technology ## Overview - **Tagline:** A strictly EU-based, cookie-less analytics platform that avoids all personal data collection, eliminating the need for cookie banners. Source: Brand's website (https://simpleanalytics.com) · 2026-10-04 - **Description:** Simple Analytics is a privacy-first web analytics platform that provides website owners with insights into visitor behavior without the use of cookies or the collection of personal data. Based and hosted in the European Union, it is designed as a direct, GDPR-compliant alternative to Google Analytics for companies and government institutions. Source: Brand's website (https://simpleanalytics.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Privacy-first web analytics dashboard - AI analytics chat - GA data importer - Events Explorer. Source: Brand's website (https://simpleanalytics.com) · 2026-10-04 - **Pricing:** Subscription Source: Brand's website (https://simpleanalytics.com) · 2026-10-04 ## Audience - **Target industry:** EU-based businesses, Government agencies, Privacy-conscious enterprises, SMBs. Source: Brand's website (https://simpleanalytics.com) · 2026-10-04 ## Landscape - **Competitors:** - Plausible Analytics - Matomo (formerly Piwik) - Fathom Analytics - Google Analytics (GA4)ox Source: Brand's website (https://simpleanalytics.com) · 2026-10-04 Page last updated 2026-10-17.