{"name":"Scene Sobeys Safeway Shell","domain":"sobeys.com","url":"https://optimly.ai/brand/scene-sobeys-safeway-shell","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bundled savings on everyday essentials (groceries and fuel) through a single loyalty program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sobeys.com","updated_at":"2026-10-04T00:06:27.177000+00:00"},{"key":"description","label":"Description","shape":"text","content":"A promotional partnership offering customers fuel savings at Shell locations when they spend a qualifying amount on groceries at participating Sobeys, Safeway, FreshCo, Chalo! FreshCo, and Thrifty Foods stores, facilitated by the Scene+ loyalty program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sobeys.com","updated_at":"2026-10-04T00:06:27.177000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Fuel savings coupons\nenabled by grocery purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sobeys.com","updated_at":"2026-10-04T00:06:27.177000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Spend-and-save promotional discount","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sobeys.com","updated_at":"2026-10-04T00:06:27.177000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumers in Canada who shop at Sobeys-affiliated grocery stores and purchase fuel at Shell","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sobeys.com","updated_at":"2026-10-04T00:06:27.177000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:27.177000+00:00","last_changed_at":"2026-10-17T23:47:22.329576+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f119ab47-76ec-4048-9156-8b1555374cae"}