# SAP Customer Experience (CX)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/sap-customer-experience-cx
- **Dataset:** https://optimly.ai/brand/sap-customer-experience-cx.json
- **Markdown:** https://optimly.ai/brand/sap-customer-experience-cx/llms.txt
- **Official website:** https://sap.com
- **Slug:** sap-customer-experience-cx
- **Categories:** customer-support-cx-software, e-commerce-platforms-software, marketing-technology, sales-crm

## Overview

- **Tagline:** A 'connected suite' approach that bridges the gap between customer engagement (front office) and operational ERP systems (back office) for a single source of truth.
Source: Brand's website (https://sap.com) · 2026-10-04

- **Description:** SAP Customer Experience (CX) is a suite of enterprise-grade cloud solutions designed to manage the entire customer journey. It integrates sales, service, marketing, and commerce into a unified platform that connects front-office engagement with back-office ERP data.
Source: Brand's website (https://sap.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - SAP Commerce Cloud
  - SAP Sales Cloud
  - SAP Service Cloud
  - SAP Marketing Cloud/Emarsys
  - SAP Customer Data Platform
Source: Brand's website (https://sap.com) · 2026-10-04

- **Pricing:** Subscription-based (Enterprise-level)
Source: Brand's website (https://sap.com) · 2026-10-04

## Audience

- **Target industry:** Large enterprise, global corporations, high-volume B2B and B2C organizations.
Source: Brand's website (https://sap.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Salesforce (Customer 360)
  - Microsoft Dynamics 365
  - Adobe Experience Cloud
  - Oracle Advertising and Customer Experience (CX)
Source: Brand's website (https://sap.com) · 2026-10-04

Page last updated 2026-10-17.