{"name":"SAP Customer Experience (CX)","domain":"sap.com","url":"https://optimly.ai/brand/sap-customer-experience-cx","is_claimed":false,"categories":["customer-support-cx-software","e-commerce-platforms-software","marketing-technology","sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A 'connected suite' approach that bridges the gap between customer engagement (front office) and operational ERP systems (back office) for a single source of truth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sap.com","updated_at":"2026-10-04T00:04:18.995000+00:00"},{"key":"description","label":"Description","shape":"text","content":"SAP Customer Experience (CX) is a suite of enterprise-grade cloud solutions designed to manage the entire customer journey. It integrates sales, service, marketing, and commerce into a unified platform that connects front-office engagement with back-office ERP data.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sap.com","updated_at":"2026-10-04T00:04:18.995000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"SAP Commerce Cloud\nSAP Sales Cloud\nSAP Service Cloud\nSAP Marketing Cloud/Emarsys\nSAP Customer Data Platform","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sap.com","updated_at":"2026-10-04T00:04:18.995000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based (Enterprise-level)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sap.com","updated_at":"2026-10-04T00:04:18.995000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Large enterprise, global corporations, high-volume B2B and B2C organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sap.com","updated_at":"2026-10-04T00:04:18.995000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Salesforce (Customer 360)"},{"url":null,"name":"Microsoft Dynamics 365"},{"url":null,"name":"Adobe Experience Cloud"},{"url":null,"name":"Oracle Advertising and Customer Experience (CX)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://sap.com","updated_at":"2026-10-04T00:04:18.995000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:18.995000+00:00","last_changed_at":"2026-10-17T23:35:14.158706+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=447ed236-9afa-4e1e-bb55-e85b7307ed63"}