{"name":"Salesforce For Media Entertainment","domain":"salesforce.com","url":"https://optimly.ai/brand/salesforce-for-media-entertainment","is_claimed":false,"categories":["ad-tech-ad-networks","data-analytics-business-intelligence","marketing-technology","sales-crm","vertical-industry-software"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The only solution that unifies ad sales and subscriber management on a single, global CRM platform with a pre-built media industry data model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salesforce.com","updated_at":"2026-10-04T00:04:20.278000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Salesforce for Media & Entertainment is a specialized suite of cloud-based applications designed for companies in the broadcasting, publishing, and streaming sectors. It leverages the Salesforce Media Cloud platform to manage subscriber lifecycles, ad sales, and content distribution workflows on a unified data architecture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salesforce.com","updated_at":"2026-10-04T00:04:20.278000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Media Cloud\nAdvertising Sales Management\nSubscriber Lifecycle Management\nData Cloud for Media","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salesforce.com","updated_at":"2026-10-04T00:04:20.278000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription (Per user/per month, usually enterprise-tier)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salesforce.com","updated_at":"2026-10-04T00:04:20.278000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Broadcasters, Publishers, Streaming Services, Sports Leagues, Gaming Companies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salesforce.com","updated_at":"2026-10-04T00:04:20.278000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Microsoft Dynamics 365 for Media & Entertainment"},{"url":null,"name":"Operative"},{"url":null,"name":"Adobe Experience Cloud for Media"},{"url":null,"name":"Lineup Systems"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://salesforce.com","updated_at":"2026-10-04T00:04:20.278000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:20.278000+00:00","last_changed_at":"2026-10-17T23:34:24.478566+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=389a1657-d643-48ee-9288-6b2cafd066bc"}