# Rootnote > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/rootnote - **Dataset:** https://optimly.ai/brand/rootnote.json - **Markdown:** https://optimly.ai/brand/rootnote/llms.txt - **Official website:** https://rootnote.co - **Slug:** rootnote - **Categories:** marketing-technology ## Overview - **Tagline:** Automated content analytics across hundreds of platforms eliminating manual spreadsheets, customizable and real-time updating Dataspaces for reporting and brand pitching, a unified Content Page for side-by-side content comparison, and an All Creators view for effortless roster data management. Helps users save thousands of hours and turn data into actionable insights for growth and ROI. Source: Brand's website (https://rootnote.co) · 2026-10-04 - **Description:** RootNote is a content analytics platform designed to automate performance tracking, measure engagement across multiple social media platforms, and generate clear, shareable reports. It helps content creators, influencers, colleges, universities, collectives, brands, and companies to understand content value, grow faster, and secure brand partnerships by consolidating data and eliminating manual spreadsheet work. Source: Brand's website (https://rootnote.co) · 2026-10-04 ## Offerings - **Core capabilities:** - Content analytics platform - Dataspaces (customizable - real-time shareable data pages/reports) - Content Page (cross-platform content view) - All Creators summary view (roster management) - Organic Content Value Calculator. Source: Brand's website (https://rootnote.co) · 2026-10-04 - **Pricing:** Freemium with paid plans (Free plan available, subscription implied by 'Pricing' page). Source: Brand's website (https://rootnote.co) · 2026-10-04 ## Audience - **Target industry:** Content creators, influencers, colleges/universities (for NIL), athletic programs, brands, companies, creative teams, marketing agencies, managers, and agents. Source: Brand's website (https://rootnote.co) · 2026-10-04 Page last updated 2026-10-17.