# Reddit Ads

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/reddit-ads
- **Dataset:** https://optimly.ai/brand/reddit-ads.json
- **Markdown:** https://optimly.ai/brand/reddit-ads/llms.txt
- **Official website:** https://reddit.com
- **Slug:** reddit-ads
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** The only platform allowing advertisers to target users based on active participation in specific, self-organized interest-based communities (Subreddits).
Source: Brand's website (https://reddit.com) · 2026-10-04

- **Description:** Reddit Ads is the official self-service advertising platform for Reddit, allowing brands to reach over 100,000 active communities. It features biddable inventory including promoted posts, video ads, and conversation placements with targeting based on user interests and subreddit affiliations.
Source: Brand's website (https://reddit.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Promoted Posts
  - Promoted Video
  - Carousel Ads
  - Conversation Placement
  - Reddit Pixel
  - Conversions API.
Source: Brand's website (https://reddit.com) · 2026-10-04

- **Pricing:** Usage-based (Auction/CPM/CPC)
Source: Brand's website (https://reddit.com) · 2026-10-04

## Audience

- **Target industry:** B2B Technology, Gaming, Consumer Electronics, Entertainment, Performance Marketers.
Source: Brand's website (https://reddit.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Meta Ads (Facebook/Instagram)
  - LinkedIn Ads
  - X Ads (formerly Twitter)
  - Google Search Ads
Source: Brand's website (https://reddit.com) · 2026-10-04

Page last updated 2026-10-17.