{"name":"Reddit Ads","domain":"reddit.com","url":"https://optimly.ai/brand/reddit-ads","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The only platform allowing advertisers to target users based on active participation in specific, self-organized interest-based communities (Subreddits).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddit.com","updated_at":"2026-10-04T00:05:46.693000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Reddit Ads is the official self-service advertising platform for Reddit, allowing brands to reach over 100,000 active communities. It features biddable inventory including promoted posts, video ads, and conversation placements with targeting based on user interests and subreddit affiliations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddit.com","updated_at":"2026-10-04T00:05:46.693000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Promoted Posts\nPromoted Video\nCarousel Ads\nConversation Placement\nReddit Pixel\nConversions API.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddit.com","updated_at":"2026-10-04T00:05:46.693000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based (Auction/CPM/CPC)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddit.com","updated_at":"2026-10-04T00:05:46.693000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"B2B Technology, Gaming, Consumer Electronics, Entertainment, Performance Marketers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddit.com","updated_at":"2026-10-04T00:05:46.693000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Meta Ads (Facebook/Instagram)"},{"url":null,"name":"LinkedIn Ads"},{"url":null,"name":"X Ads (formerly Twitter)"},{"url":null,"name":"Google Search Ads"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://reddit.com","updated_at":"2026-10-04T00:05:46.693000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:46.693000+00:00","last_changed_at":"2026-10-17T23:32:46.413983+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=225660a3-912f-4eee-8387-d004dda99f9d"}