{"name":"Recess","domain":"recess.is","url":"https://optimly.ai/brand/recess","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Provides targeted, measurable experiential marketing solutions that directly link product trials to retail sales lift using third-party test-versus-control studies, overcoming the limitations of traditional, untargeted, and unmeasurable in-store demos and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://recess.is","updated_at":"2026-10-04T00:08:20.779000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Recess transforms traditional in-store demos and experiential events into targeted, measurable media placements across gyms, campuses, offices, and community events to drive product trial and retail growth. It provides a platform to connect brands with consumers through scalable, data-driven product sampling campaigns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://recess.is","updated_at":"2026-10-04T00:08:20.779000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A platform for targeted and measurable experiential marketing campaigns\nincluding product sampling\nin-store demos\nand event activations\nwith a focus on driving retail sales lift.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://recess.is","updated_at":"2026-10-04T00:08:20.779000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Campaign-based pricing, likely with platform access fees or per-event/per-sample costs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://recess.is","updated_at":"2026-10-04T00:08:20.779000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumer Packaged Goods (CPG) brands, retailers (e.g., Dollar General, Walmart, GoPuff), seeking to increase product trial, brand awareness, and sales among specific consumer segments (e.g., college students, fitness enthusiasts).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://recess.is","updated_at":"2026-10-04T00:08:20.779000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:20.779000+00:00","last_changed_at":"2026-10-17T23:44:10.341398+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c057c1fb-1c04-4dc3-bd6e-a7d18a13ad38"}