{"name":"Ray-dalio","domain":"principles.com","url":"https://optimly.ai/brand/ray-dalio","is_claimed":false,"categories":["ai-machine-learning","edtech-platforms"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Based on Ray Dalio's unique set of principles developed from decades of experience at Bridgewater Associates, emphasizing a holistic approach to understanding reality and decision-making through radical transparency and an idea meritocracy. Offers a cohesive framework for personal, professional, and economic success.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principles.com","updated_at":"2026-10-04T00:07:20.074000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Ray-dalio (principles.com) serves as the official platform for Ray Dalio's intellectual property, offering his acclaimed books, videos, and courses. It also provides innovative digital tools like AI-driven decision-making guidance and personality assessments, all centered around his unique principles for understanding life, work, markets, and fostering an idea meritocracy through radical transparency.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principles.com","updated_at":"2026-10-04T00:07:20.074000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Books (e.g.\nPrinciples: Life & Work\nThe Changing World Order)\neducational videos\nonline courses (e.g.\nMasterClass)\nAI-powered decision-making tool (Digital Ray)\nmobile app (Principles in Action)\nand personality assessments (PrinciplesYou\nPrinciplesUs).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principles.com","updated_at":"2026-10-04T00:07:20.074000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Freemium for digital content and tools (e.g., videos, some PDFs, PrinciplesYou), with direct sales for physical books and paid online courses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principles.com","updated_at":"2026-10-04T00:07:20.074000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Individuals seeking personal and professional growth, business leaders, investors, students of economics and finance, and teams looking to improve collaboration and decision-making.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://principles.com","updated_at":"2026-10-04T00:07:20.074000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:20.074000+00:00","last_changed_at":"2026-10-17T23:35:38.307292+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4a0e4b17-64ba-48a5-aa9e-0ed9f06847aa"}