# Prowly > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/prowly - **Dataset:** https://optimly.ai/brand/prowly.json - **Markdown:** https://optimly.ai/brand/prowly/llms.txt - **Official website:** https://prowly.com - **Slug:** prowly - **Categories:** marketing-technology ## Overview - **Tagline:** AI-enhanced PR capabilities for identifying top AI-cited media, drafting content, real-time media monitoring with AI summaries, and strategic intelligence for uncovering PR opportunities and benchmarking against competitors. Source: Brand's website (https://prowly.com) · 2026-10-04 - **Description:** Prowly, now known as the Semrush AI PR Toolkit, is an AI-powered public relations platform designed to help businesses manage media relations, grow media presence, and enhance AI visibility through tools for media database management, email outreach, media monitoring, and strategic intelligence. Source: Brand's website (https://prowly.com) · 2026-10-04 ## Offerings - **Core capabilities:** - AI-Cited Media Database - Email Outreach and Analytics - Media Monitoring - Strategic Intelligence & Benchmarking (all integrated within the Semrush AI PR Toolkit) Source: Brand's website (https://prowly.com) · 2026-10-04 - **Pricing:** Subscription-based (implied, as part of Semrush's offerings) Source: Brand's website (https://prowly.com) · 2026-10-04 ## Audience - **Target industry:** Marketers, PR professionals, and businesses seeking to enhance media presence and AI visibility. Source: Brand's website (https://prowly.com) · 2026-10-04 Page last updated 2026-10-17.