{"name":"Profound","domain":"tryprofound.com","url":"https://optimly.ai/brand/profound","is_claimed":false,"categories":["ai-machine-learning","data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Profound's key differentiator is its dedicated focus on 'Answer Engine Optimization' (AEO) as a full-stack platform, specifically designed to help brands navigate and succeed in the 'Zero Click World' of AI Search. It positions itself as a pioneer in a new marketing discipline ('Marketing Engineer') rather than just an AI tool add-on, offering comprehensive monitoring, creation, and operational capabilities for AI-driven consumer discovery. The ability to monitor specific AI models (e.g., Perplexity, ChatGPT) and deploy autonomous 'Agents' is also a strong differentiator.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tryprofound.com","updated_at":"2026-10-04T00:05:34.417000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Profound is a full-stack marketing platform that helps brands monitor, create, and operate marketing efforts to 'win' in AI search engines and answer engines like Perplexity, ChatGPT, Claude, Gemini, and Google AI Overviews. It enables brands to reach consumers discovering products and services through AI.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tryprofound.com","updated_at":"2026-10-04T00:05:34.417000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"AI Marketing Platform\nAnswer Engine Optimization (AEO) tools\nMarketing Agents (AI-powered content creation)\nPrompt Volumes (AI search demand insights)\nAnswer Engine Insights (brand representation in AI)\nAgent Analytics (AI bot interaction monitoring)\nAI Marketer (AI-driven workflow prioritization).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tryprofound.com","updated_at":"2026-10-04T00:05:34.417000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Undisclosed, but a 'Pricing' page is linked, suggesting a subscription or tiered model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tryprofound.com","updated_at":"2026-10-04T00:05:34.417000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketing teams (specifically AEO Teams, Content Teams, PR & Brand Teams), Digital marketing agencies, Brands seeking to improve visibility and performance in AI search and answer engines.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tryprofound.com","updated_at":"2026-10-04T00:05:34.417000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Semrush"},{"url":null,"name":"Surfer SEO"},{"url":null,"name":"Jasper"},{"url":null,"name":"MarketMuse"},{"url":null,"name":"BrightEdge"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://tryprofound.com","updated_at":"2026-10-04T00:05:34.417000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:34.417000+00:00","last_changed_at":"2026-10-17T23:41:00.752789+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9392964f-0a1b-49af-b98d-312472285eda"}