Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 22, 2026.
PLUM (Fixation Plum) is a company dedicated to developing innovative, lightweight, high-quality, and durable bindings for ski touring and splitboarding. Since 2005, PLUM has focused on pushing the boundaries of these sports by manufacturing products with the best materials and mastering the entire production chain from in-house development to assembly, offering a balance between performance and extreme lightness.
AI did not recommend this brand in the limited public category test.
Optimly has not yet published a supported competitor set for Plum Splitboard (Fixation Plum).
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Official website: https://fixation-plum.com/
Last analyzed: August 22, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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