# Plausible Analytics

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/plausible-analytics
- **Dataset:** https://optimly.ai/brand/plausible-analytics.json
- **Markdown:** https://optimly.ai/brand/plausible-analytics/llms.txt
- **Official website:** https://plausible.io
- **Slug:** plausible-analytics
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** A lightweight, open-source analytics script that is 45x smaller than Google Analytics and requires no cookie banners.
Source: Brand's website (https://plausible.io) · 2026-10-04

- **Description:** Plausible Analytics is an open-source, privacy-focused web analytics platform designed as a lightweight alternative to Google Analytics. It provides essential website traffic metrics without using cookies or collecting personal identifiable information, ensuring full compliance with GDPR, CCPA, and PECR.
Source: Brand's website (https://plausible.io) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Plausible Cloud (SaaS)
  - Plausible Self-Hosted (Community Edition)
Source: Brand's website (https://plausible.io) · 2026-10-04

- **Pricing:** Subscription (Usage-based)
Source: Brand's website (https://plausible.io) · 2026-10-04

## Audience

- **Target industry:** Privacy-conscious businesses, developers, digital marketers, and government entities.
Source: Brand's website (https://plausible.io) · 2026-10-04

## Landscape

- **Competitors:**
  - Matomo (formerly Piwik)
  - Fathom Analytics
  - Google Analytics (GA4)
  - Simple Analytics
Source: Brand's website (https://plausible.io) · 2026-10-04

Page last updated 2026-10-17.