# Pinterest Ads

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/pinterest-ads
- **Dataset:** https://optimly.ai/brand/pinterest-ads.json
- **Markdown:** https://optimly.ai/brand/pinterest-ads/llms.txt
- **Official website:** https://pinterest.com
- **Slug:** pinterest-ads
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** Pinterest attracts users who are 'planning for the future' rather than reacting to the present, capturing intent earlier in the funnel than any other social platform.
Source: Brand's website (https://pinterest.com) · 2026-10-04

- **Description:** Pinterest Ads is the paid advertising ecosystem of Pinterest, serving as a visual discovery engine that allows businesses to reach users during the planning and inspiration phases of their buyer journey. The platform utilizes visual content ('Pins') to drive brand awareness, consideration, and conversions through targeted, auction-based placements.
Source: Brand's website (https://pinterest.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Promoted Pins
  - Video Pins
  - Shopping Ads
  - Collections Ads
  - Pinterest Trends Tool
  - Pinterest Predicts
Source: Brand's website (https://pinterest.com) · 2026-10-04

- **Pricing:** Usage-based (Auction system: CPC, CPM, oCPM)
Source: Brand's website (https://pinterest.com) · 2026-10-04

## Audience

- **Target industry:** Retail, Home Decor, Fashion, DIY/Crafts, Food & Beverage, CPG
Source: Brand's website (https://pinterest.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Instagram Ads / Meta Ads
  - Google Discovery Ads
  - TikTok Ads Manager
  - Reddit Ads
Source: Brand's website (https://pinterest.com) · 2026-10-04

Page last updated 2026-10-17.