# Pi-hole

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/pi-hole
- **Dataset:** https://optimly.ai/brand/pi-hole.json
- **Markdown:** https://optimly.ai/brand/pi-hole/llms.txt
- **Official website:** https://pihole.com
- **Slug:** pi-hole
- **Categories:** cybersecurity

## Overview

- **Tagline:** Provides network-level ad and tracker blocking for all devices without installing client-side software, highly customizable, open-source.
Source: Brand's website (https://pihole.com) · 2026-10-04

- **Description:** Pi-hole is an open-source, network-level advertisement and Internet tracker blocking application which acts as a DNS sinkhole, intended for use on a private network to enhance privacy and security. The domain name pihole.com is currently for sale by GoDaddy.
Source: Brand's website (https://pihole.com) · 2026-10-04

## Offerings

- **Core capabilities:** Open-source software for network-wide ad and tracker blocking via DNS filtering.
Source: Brand's website (https://pihole.com) · 2026-10-04

- **Pricing:** Free (open-source software); relies on community support and donations.
Source: Brand's website (https://pihole.com) · 2026-10-04

## Audience

- **Target industry:** Home users, small businesses, and network enthusiasts seeking enhanced privacy and security on their local networks.
Source: Brand's website (https://pihole.com) · 2026-10-04

Page last updated 2026-10-17.