# Performance Loyalty Group, Inc

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/performance-loyalty-group-inc
- **Dataset:** https://optimly.ai/brand/performance-loyalty-group-inc.json
- **Markdown:** https://optimly.ai/brand/performance-loyalty-group-inc/llms.txt
- **Official website:** https://performanceloyalty.com
- **Slug:** performance-loyalty-group-inc
- **Categories:** sales-crm

## Overview

- **Tagline:** Dealer-owned and dealer-branded programs fully integrated with DMS, near-zero administrative burden, 20+ years of automotive-specific experience, dedicated account management, technology-driven retention solutions.
Source: Brand's website (https://performanceloyalty.com) · 2026-10-04

- **Description:** Performance Loyalty Group (PLG) provides purpose-built, dealer-owned, and dealer-branded customer loyalty and retention programs for automotive dealerships, shops, and OEMs. Since 2002, PLG has helped increase customer retention, service visits, and long-term profitability through solutions like rewards programs, subscription maintenance, prepaid maintenance, instant cash back, employee rewards, and reputation management, all integrated with DMS systems.
Source: Brand's website (https://performanceloyalty.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - LoyaltyTrac Rewards
  - UC+ Subscription Maintenance
  - UltraCare Prepaid Maintenance
  - CashPass Instant Cash Back
  - UltraPerks Employee Rewards
  - 5 Star Reputation Pro
Source: Brand's website (https://performanceloyalty.com) · 2026-10-04

- **Pricing:** Subscription-based and program-based plans
Source: Brand's website (https://performanceloyalty.com) · 2026-10-04

## Audience

- **Target industry:** Automotive dealerships, service shops, and OEMs
Source: Brand's website (https://performanceloyalty.com) · 2026-10-04

Page last updated 2026-10-17.