# Peoplekeep > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/peoplekeep - **Dataset:** https://optimly.ai/brand/peoplekeep.json - **Markdown:** https://optimly.ai/brand/peoplekeep/llms.txt - **Official website:** https://peoplekeep.com - **Slug:** peoplekeep - **Categories:** hr-technology ## Overview - **Tagline:** Award-winning customer support, simplified benefits administration, personalized benefit design, complete cost control for employers, user-friendly software, and in-house support for employees choosing health coverage. Source: Brand's website (https://peoplekeep.com) · 2026-10-04 - **Description:** PeopleKeep provides an innovative software platform that helps small to large businesses and non-profits administer Health Reimbursement Arrangements (HRAs), offering a flexible, affordable, and personalized health benefit solution for their employees. The platform simplifies HRA design, employee onboarding, expense reimbursement, and ensures IRS compliance. Source: Brand's website (https://peoplekeep.com) · 2026-10-04 ## Offerings - **Core capabilities:** - HRA administration software for QSEHRA (Qualified Small Employer HRA) - CHOICE Arrangement (Individual Coverage HRA / ICHRA) - and GCHRA (Group Coverage HRA). Source: Brand's website (https://peoplekeep.com) · 2026-10-04 - **Pricing:** Subscription-based with a one-time setup fee, monthly base fee, and monthly per-employee fee. Source: Brand's website (https://peoplekeep.com) · 2026-10-04 ## Audience - **Target industry:** Small businesses (fewer than 50 employees), large employers (50+ employees / Applicable Large Employers), non-profits, and benefits brokers & agents. Source: Brand's website (https://peoplekeep.com) · 2026-10-04 ## Landscape - **Competitors:** - Gusto Source: Brand's website (https://peoplekeep.com) · 2026-10-04 Page last updated 2026-10-17.