{"name":"Pencil","domain":"trypencil.com","url":"https://optimly.ai/brand/pencil-pencil-ai","is_claimed":false,"categories":["ai-machine-learning","design-creative-software","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Pencil focuses exclusively on 'winning ads' by using past performance data to inform its generative creative process.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trypencil.com","updated_at":"2026-10-04T00:05:33.228000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Pencil is a generative AI platform designed for e-commerce brands and agencies to create and test ad creatives at scale. It utilizes machine learning to analyze performance data and generate 'winning' video and static ads.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trypencil.com","updated_at":"2026-10-04T00:05:33.228000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"AI Video Generator\nCreative Testing Suite\nAd Performance Insights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trypencil.com","updated_at":"2026-10-04T00:05:33.228000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription / Enterprise Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trypencil.com","updated_at":"2026-10-04T00:05:33.228000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"DTC Brands, E-commerce Agencies, Performance Marketers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://trypencil.com","updated_at":"2026-10-04T00:05:33.228000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"AdCreative.ai"},{"url":null,"name":"Creatopy"},{"url":null,"name":"Celtra"},{"url":null,"name":"Mojo"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://trypencil.com","updated_at":"2026-10-04T00:05:33.228000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:33.228000+00:00","last_changed_at":"2026-10-17T23:48:15.681142+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fface873-db5f-4e1e-a632-870a2876e289"}