{"name":"Pathfactory","domain":"pathfactory.com","url":"https://optimly.ai/brand/pathfactory","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"It is the only content platform that specifically measures 'Content Consumption' (actual time spent viewing) rather than just clicks to determine buyer intent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfactory.com","updated_at":"2026-10-04T00:05:55.535000+00:00"},{"key":"description","label":"Description","shape":"text","content":"PathFactory is a Content Intelligence platform that helps B2B marketers accelerate buyer journeys by delivering personalized content experiences. It provides deep data on how buyers interact with content, allowing brands to optimize their revenue engines.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfactory.com","updated_at":"2026-10-04T00:05:55.535000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Content Tracks\nVEX (Virtual Experience)\nWebsite Personalization\nContent Intelligence\nCampaign Analytics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfactory.com","updated_at":"2026-10-04T00:05:55.535000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (typically based on content consumption or account volume)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfactory.com","updated_at":"2026-10-04T00:05:55.535000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise B2B, SaaS, Technology, Manufacturing, Professional Services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfactory.com","updated_at":"2026-10-04T00:05:55.535000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Uberflip"},{"url":null,"name":"Foleon"},{"url":null,"name":"Ceros"},{"url":null,"name":"Highspot"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://pathfactory.com","updated_at":"2026-10-04T00:05:55.535000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:55.535000+00:00","last_changed_at":"2026-10-17T23:35:05.964720+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=427c5980-76a5-44f2-a71d-ef645e41033b"}