{"name":"Passkit","domain":"passkit.com","url":"https://optimly.ai/brand/passkit","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Easiest way to create, manage, and optimize digital wallet experiences across Apple Wallet and Google Wallet without requiring customers to download a separate app, moving beyond a simple code to scan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://passkit.com","updated_at":"2026-10-04T00:07:55.716000+00:00"},{"key":"description","label":"Description","shape":"text","content":"PassKit is a wallet engagement platform that enables businesses to create, manage, and optimize digital wallet experiences for Apple Wallet and Google Wallet. It allows the issuance of loyalty cards, membership passes, coupons, gift cards, event tickets, and boarding passes without requiring customers to download a separate app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://passkit.com","updated_at":"2026-10-04T00:07:55.716000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Digital wallet passes including loyalty cards\nmembership passes\ncoupons\ngift cards\nevent tickets\nand boarding passes for Apple Wallet and Google Wallet.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://passkit.com","updated_at":"2026-10-04T00:07:55.716000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Businesses seeking to enhance customer engagement, loyalty, and operational efficiency through digital wallet experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://passkit.com","updated_at":"2026-10-04T00:07:55.716000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:55.716000+00:00","last_changed_at":"2026-10-17T23:47:46.350011+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f7a7b6a0-49bf-4fd8-817f-337534a2cd17"}