{"name":"Oura Membership","domain":"ouraring.com","url":"https://optimly.ai/brand/oura-membership","is_claimed":false,"categories":["consumer-apps","data-analytics-business-intelligence","vertical-industry-software"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Transforms raw biometric data into actionable 'Readiness' scores using medical-grade sensors in a ring form factor.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ouraring.com","updated_at":"2026-10-04T00:05:34.184000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Oura Membership is a subscription-based service provided by Ōura Health Oy that unlocks full data insights, personalized health scores, and advanced biometric tracking for Oura Ring hardware. It facilitates a hardware-as-a-service model, providing users with daily Readiness, Sleep, and Activity scores alongside educational content and long-term trend analysis.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ouraring.com","updated_at":"2026-10-04T00:05:34.184000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Health data analytics\npersonalized scoring\nOura 'Pulse' content\ncycle tracking integration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ouraring.com","updated_at":"2026-10-04T00:05:34.184000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ouraring.com","updated_at":"2026-10-04T00:05:34.184000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Health-conscious consumers, athletes, sleep optimizers, corporate wellness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ouraring.com","updated_at":"2026-10-04T00:05:34.184000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Whoop Subscription"},{"url":null,"name":"Apple Health / Fitness+"},{"url":null,"name":"Fitbit Premium"},{"url":null,"name":"Ultrahuman M1"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://ouraring.com","updated_at":"2026-10-04T00:05:34.184000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:34.184000+00:00","last_changed_at":"2026-10-17T23:37:49.419534+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6859909d-6572-4018-931b-69edb7e0e9b8"}