# Oracle Utilities Opower

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/oracle-utilities-opower
- **Dataset:** https://optimly.ai/brand/oracle-utilities-opower.json
- **Markdown:** https://optimly.ai/brand/oracle-utilities-opower/llms.txt
- **Official website:** https://oracle.com
- **Slug:** oracle-utilities-opower
- **Categories:** customer-support-cx-software, marketing-technology, vertical-industry-software

## Overview

- **Tagline:** Uses peer-comparison behavioral science grounded in academic research (Cialdini) to drive measurable energy savings at scale across millions of households.
Source: Brand's website (https://oracle.com) · 2026-10-04

- **Description:** Oracle Utilities Opower is a customer engagement and behavioral energy efficiency platform used by utility companies to influence consumer behavior. It utilizes behavioral science techniques, such as normative messaging and peer comparisons, to drive energy conservation and increase adoption of utility programs.
Source: Brand's website (https://oracle.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Home Energy Reports (HER)
  - Digital Self-Service
  - Peak Management
  - Proactive Alerts
  - Behavioral Demand Response.
Source: Brand's website (https://oracle.com) · 2026-10-04

- **Pricing:** Enterprise/Custom
Source: Brand's website (https://oracle.com) · 2026-10-04

## Audience

- **Target industry:** Investor-owned utilities (IOUs), municipal utilities, and energy retail providers.
Source: Brand's website (https://oracle.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Uplight (formed via merger of Tendril and FirstFuel)
  - Bidgely
  - Smart Energy Water (SEW)
  - Itineris
Source: Brand's website (https://oracle.com) · 2026-10-04

Page last updated 2026-10-17.