{"name":"Oracle Utilities Opower","domain":"oracle.com","url":"https://optimly.ai/brand/oracle-utilities-opower","is_claimed":false,"categories":["customer-support-cx-software","marketing-technology","vertical-industry-software"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Uses peer-comparison behavioral science grounded in academic research (Cialdini) to drive measurable energy savings at scale across millions of households.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:04:45.930000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Oracle Utilities Opower is a customer engagement and behavioral energy efficiency platform used by utility companies to influence consumer behavior. It utilizes behavioral science techniques, such as normative messaging and peer comparisons, to drive energy conservation and increase adoption of utility programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:04:45.930000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Home Energy Reports (HER)\nDigital Self-Service\nPeak Management\nProactive Alerts\nBehavioral Demand Response.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:04:45.930000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:04:45.930000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Investor-owned utilities (IOUs), municipal utilities, and energy retail providers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:04:45.930000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Uplight (formed via merger of Tendril and FirstFuel)"},{"url":null,"name":"Bidgely"},{"url":null,"name":"Smart Energy Water (SEW)"},{"url":null,"name":"Itineris"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:04:45.930000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:45.930000+00:00","last_changed_at":"2026-10-17T23:45:35.208846+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d60ef4fe-0a58-4ee1-a03b-f792676c09d9"}