Oracle Opower is a company within the Software category. Oracle Opower is a provider of customer engagement and energy efficiency cloud services for the utility industry. It utilizes behavioral science and data analytics to help residential consumers reduce energy consumption and manage peak demand. Originally founded as Opower in 2007, it became part of Oracle's utilities global business unit following its acquisition in 2016.
Oracle Opower is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Oracle Opower is Moderate. Significant factual deltas detected.
AI models classify Oracle Opower as a Challenger. AI names competitors first.
Oracle Opower appeared in 5 of 6 sampled buyer-intent queries (83%). The brand dominates branded queries but loses visibility on unbranded 'utility SaaS' queries to newer startups like Uplight that market more aggressively on current digital trends.
AI accurately represents the brand's history as a behavioral science pioneer and its role within Oracle. However, it often fails to distinguish between the original Opower 1.0 legacy products and the modern Oracle Utilities Cloud integration. Key gap: The brand is often described as a standalone software company rather than a deeply integrated module within the 'Oracle Energy and Water' suite.
Of 6 key facts verified about Oracle Opower, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Specific real-time product features and current SaaS pricing tiers are likely to be outdated or missing.
Buyers turn to Oracle Opower for Manual Outreach: Utility customer service teams manually calling or emailing residents with efficiency tips., Infrastructure Expansion: Accepting high peak loads and investing in infrastructure rather than demand-side management., among 2 documented problem areas.
Buyers evaluating Oracle Opower typically ask AI models about "utility behavioral energy efficiency software", "home energy reports providers", "utility customer engagement platform", and 3 similar queries.
Oracle Opower's main competitors are Bidgely, Uplight. According to AI models, these are the brands most frequently named alongside Oracle Opower in buyer-intent queries.
Oracle Opower's core products are Home Energy Reports, Digital Self-Service, Peak Load Management, EV Orchestration, Distributed Energy Resources (DER) Engagement.
Oracle Opower uses Enterprise/Custom (SaaS).
Oracle Opower serves Electric and gas utilities, energy cooperatives, and municipalities..
Oracle Opower The integration of large-scale behavioral science experiments with enterprise-grade data security and cloud infrastructure.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/oracle-opower
Last analyzed: April 10, 2026
Founded: 2007
Headquarters: Arlington, Virginia (Business Unit HQ); Austin, Texas (Parent HQ)