# Oracle Maxymiser > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/oracle-maxymiser - **Dataset:** https://optimly.ai/brand/oracle-maxymiser.json - **Markdown:** https://optimly.ai/brand/oracle-maxymiser/llms.txt - **Official website:** https://oracle.com - **Slug:** oracle-maxymiser - **Categories:** marketing-technology ## Overview - **Tagline:** Deep integration with Oracle's broader Customer Data Platform (Unity) and enterprise-grade security/scalability for high-traffic environments. Source: Brand's website (https://oracle.com) · 2026-10-04 - **Description:** Oracle Maxymiser is an enterprise-grade cloud-based software solution designed for website testing and personalization. It enables marketers to conduct A/B and multivariate tests, create personalized customer experiences, and optimize conversion rates across digital channels using sophisticated data science and behavioral targeting. Originally an independent company founded in 2006, it was acquired by Oracle in 2015 and integrated into the Oracle Marketing Cloud. Source: Brand's website (https://oracle.com) · 2026-10-04 ## Offerings - **Core capabilities:** - A/B Testing - Multivariate Testing - Website Personalization - Visual Editor - Advanced Targeting. Source: Brand's website (https://oracle.com) · 2026-10-04 - **Pricing:** Enterprise/Custom Source: Brand's website (https://oracle.com) · 2026-10-04 ## Audience - **Target industry:** Enterprise-level E-commerce, Financial Services, Travel, and Telecommunications. Source: Brand's website (https://oracle.com) · 2026-10-04 ## Landscape - **Competitors:** - Adobe Target - Optimizely - Dynamic Yield (Mastercard) - VWO (Visual Website Optimizer) Source: Brand's website (https://oracle.com) · 2026-10-04 Page last updated 2026-10-17.