{"name":"Oracle Maxymiser","domain":"oracle.com","url":"https://optimly.ai/brand/oracle-maxymiser","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Deep integration with Oracle's broader Customer Data Platform (Unity) and enterprise-grade security/scalability for high-traffic environments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:05:53.753000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Oracle Maxymiser is an enterprise-grade cloud-based software solution designed for website testing and personalization. It enables marketers to conduct A/B and multivariate tests, create personalized customer experiences, and optimize conversion rates across digital channels using sophisticated data science and behavioral targeting. Originally an independent company founded in 2006, it was acquired by Oracle in 2015 and integrated into the Oracle Marketing Cloud.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:05:53.753000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A/B Testing\nMultivariate Testing\nWebsite Personalization\nVisual Editor\nAdvanced Targeting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:05:53.753000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:05:53.753000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise-level E-commerce, Financial Services, Travel, and Telecommunications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:05:53.753000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Adobe Target"},{"url":null,"name":"Optimizely"},{"url":null,"name":"Dynamic Yield (Mastercard)"},{"url":null,"name":"VWO (Visual Website Optimizer)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://oracle.com","updated_at":"2026-10-04T00:05:53.753000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:53.753000+00:00","last_changed_at":"2026-10-17T23:39:36.768777+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=81f44405-0e98-45a4-b32a-6fb78eddfcda"}