{"name":"Omnisend","domain":"omnisend.com","url":"https://optimly.ai/brand/omnisend","is_claimed":false,"categories":["e-commerce-platforms-software","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A commerce-first platform that combines email and SMS into a single automation workflow with more competitive pricing than major e-commerce incumbents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://omnisend.com","updated_at":"2026-10-04T00:05:54.399000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Omnisend is an e-commerce-focused marketing automation platform that integrates email, SMS, and web push notifications into a single workflow. It is designed specifically to help online retailers convert visitors and retain customers through segmented, data-driven campaigns. The platform features deep integrations with major e-commerce stacks like Shopify and WooCommerce.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://omnisend.com","updated_at":"2026-10-04T00:05:54.399000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Email Marketing\nSMS Marketing\nWeb Push Notifications\nMarketing Automation\nSegmentation\nAI Assistant.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://omnisend.com","updated_at":"2026-10-04T00:05:54.399000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Freemium / Tiered Subscription (based on reachable subscribers)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://omnisend.com","updated_at":"2026-10-04T00:05:54.399000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce merchants, Shopify store owners, WooCommerce businesses, D2C brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://omnisend.com","updated_at":"2026-10-04T00:05:54.399000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Klaviyo"},{"url":null,"name":"Mailchimp"},{"url":null,"name":"Yotpo SMSBump"},{"url":null,"name":"Shopify Email"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://omnisend.com","updated_at":"2026-10-04T00:05:54.399000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:54.399000+00:00","last_changed_at":"2026-10-17T23:46:24.394066+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e27715e1-c44d-4545-bf9c-4610f2ba3fd9"}